Web hosting provider Affinity Internet (affinity.com) announced on Tuesday it has launched the beta release of TrafficZug, a do-it-yourself PPC advertising tool that helps customers create and manage multiple online marketing campaigns in one place.

Launched at the Search Engine Strategies Conference held August 7 to 10 in San Jose, California, TrafficZug enables users to compete in the paid advertising arena with minimal knowledge of search engine marketing. Using simple wizards, language and reporting, TrafficZug performs most of the set up and optimization work on its own.The tool allows customers to manage campaigns on both Google and Yahoo!, and will automatically optimize the customer’s campaign on both networks - all from a single interface. TrafficZug users have access to Affinity’s online marketing staff, which provides strategic guidance on everything from selecting the right keywords to composing effective advertisements.

“We created TrafficZug to eliminate the frustration and time constraint for the small business owner in utilizing online marketing,” says Jim Collins, CEO of Affinity Internet. “For the first time, a small business can develop a marketing plan, meet goals, determine a budget and execute an initial online marketing campaign with a realistic expectation for results in less than half an hour.

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