HostGator vs BlueHost - Who is BIGGER?

While HostGator will release their stats every month in their newsletter, BlueHost has been very secretive about their "numbers". But recently, Matt Heaton, CEO and president of BlueHost and HostMonster disclose their magic numbers for the first time, so we can now compare both side by side.

So who is bigger? Who is growing faster? Let's find out.

 

At first let us look at the stats for HostGator collected from their monthly newsletter.

  • November 2009 Stats:
    Email sent: 574,475,391
    Email Received: 1.04 Billion
    Domains Hosted: 2,792,097
    Size of Files hosted: 691 TB
    Monthly Bandwidth: 3,473 TB

  • December 2009 Stats:
    Email sent: 597,454,406
    Email Received: 1.08 Billion
    Domains Hosted: 2,985,686
    Size of Files hosted: 729 TB
    Monthly Bandwidth: 4,401 TB

  • January 2010 Stats:
    Email Sent: 621,352,582
    Email Received: 1.13 Billion
    Domains Hosted: 3,105,228
    Size of Files Hosted: 754 TB
    Monthly Bandwidth: 4,710 TB

Next, let us look at BlueHost "secret numbers" for January 2010 released in Matt Heaton's blog post.

  • Total Domains Hosted: 1.9+ million domains
  • Total Paying Hosting Customers: More than 525,000
  • Total Servers: 850+ (ALWAYS rotating out older servers)
  • Total Sales/Billing/Support Requests Per Day: Approximately 5,000
  • Number of new customers (not domains) added each day (Mon-Fri): 800+
  • Number of new customers (not domains) added each day (Sat, Sun): 500+
  • Number of new domains added each month: 50,000 � 70,000
  • Total Bandwidth Capacity: 20 Gigabits/Second (100% ours, not shared in ANY way)
  • Average Hold Time For Support: 19 seconds
  • Number of Employees: 240+
  • Registrar For Domains: Fastdomain Inc (Sister company that �sells� domains to Bluehost/Hostmonster)
  • Outsourced services: NONE!!!!!!!
  • Revenue: _____ (Some things really do need to be kept private)
  • Profit: _____ (Some things really do need to be kept private)

* BlueHost numbers include HostMonster as both are the same company.

Now we know that in terms of size base on number of domains hosted, HostGator is bigger. HostGator number of domains hosted in January 2010 are 3.1 million while BlueHost are 1.9 million.

BlueHost is growing new domains hosted as much as 50,000 to 70,000 each month. HostGator is able to grow faster at 120,000 to 190,000 per month.

So does that means the winner is HostGator? NOT SO FAST!

The metric that we use for the comparison is the number of domains hosted which is not the best measure. The best measure would be the number of customers. Since a customer can host unlimited domains in their account, a customer that host 100 domains is still 1 customer. Unfortunately, HostGator doesn't disclose this information. BlueHost currently has 525,000 paying customers.

HostGator is a full service web hosting provider offering all kinds of hosting solutions such as shared hosting, windows hosting, reseller hosting, VPS hosting, dedicated servers, etc. while BlueHost focus solely on Linux-based shared hosting. So the number of domains hosted are easily distorted for HostGator.

HostGator advertise their products everywhere including the offline world using BIG bill boards, magazines, radio air-time and even human skin!!! BlueHost focus their marketing effort solely online and most of their new customers come from word of mouth of their existing customers.

 

How Much Money Is BlueHost Making?

This will be very interesting! [It happens that my part time hobby is to analyst businesses]

Matt Heaton didn't disclose their business revenue but due to the simplicity of their business that offer only one product, we can do an accurate estimation!

Since hosting fee are recurring, and assume the average monthly price paid is $6.95, a year would be $83.40. Times the number of paying customers 525,000 will give us a revenue of $44 million a year!

They are able to increase domains by 50,000 to 70,000 each month so it would be like 720,000 a year. That would be around 37% increase a year.

So estimated revenue for BlueHost is $44 million per year and I expect this number will grow more than 30% each year for the next several years!

After I wrote this article, Matt Heaton shot me the following email.

Big problem with your evaluation.  You said BlueHost does 4.4 million in revenue based on $6.95 * 525,000.  That is very incorrect.  $6.95 * 525,000 * 12 is more accurate (12 months in a year).  That is $44.1 million in revenue per year, and actually we do MUCH HIGHER revenue than that each year.

HostGator as of January 2010 had less than 230,000 paying customers.  At that time we had 525,000.  They host more domains because they do reseller hosting, but they don't come close to BlueHost in revenue numbers, paid subscriber numbers, or profit.  Its not even close.  Please update your article to reflect this new information.

Thanks,
Matt Heaton / President Bluehost.com

So it looks like I made a very careless mistake (luckily this is not a school exam and analyzing businesses is only a hobby). The number above has been updated from 4.4 million to 44 million.

So who is BIGGER? Matt Heaton indicates that HostGator paying customers is only 230,000, which is less than half of BlueHost. If his information is correct, then BlueHost is twice larger than HostGator. So BlueHost is the winner here!

Even at half of BlueHost, HostGator will still be able to generate 22 million a year! A number that many businesses can only envy of.

I hope these figures give you more confidence on hosting with BlueHost and HostGator as you can see they are serious businesses.

For first time visitor, BlueHost is rated as the #1 host, HostMonster #2 and HostGator #3. All of them are highly recommended. Simply read my hosting reviews to find out more about them.

Related:

- BlueHost Review
- HostGator Review
- HostGator Plans Comparison - Compare HostGator shared hosting plans with BlueHost.

Comments

We are currently doing over $60m a year in sales and growing at $2m+ a month runway for the year. We are about a month away from hitting 300k customers and we currently have 319 employees.

In the next year I expect us to be at least 50% larger in size. I hope this helps clarify things. =)

I am willing to say this. We will do MUCH MORE than $85 million in revenue this year (2010) and our average profit margin exceeds 45% due to running our own data center, creating our own nationwide fiber network and peering agreements, and managing cpu and i/o better that any other shared host. Those savings add up and are translated into reinvestment in new technologies that will continue to benefit our customers.

Fun article - Nobody is funner to compete against than Brent. We are willing to challenge Host Gator to a Bluehost vs Hostgator basketball game to see who is the greatest hosting company of all time. ONLY employees allowed to play (At least 6 months employment!!). Haha - If you are interested let me know Brent!

Matt Heaton / President Bluehost.com

It sounds like were about tied then Matt. Once you factor in Hg's growth this year we'll be doing somewhere exactly around $85m in 2010. Not bad considering that I think it was only two years ago that you were doing over 3x+ our sales.

I'm still waiting for you to sell out since it will be great for business. If you're thinking about exiting do you think you could wait a few more months? We've had to slow down sales again to keep up with hiring.

Personally I think we've both been slacking. I know what Hostgator is capable of and I have way to much respect for you to think you're content what's been accomplished.

It's embarrassing that Godaddy is 10x both our sizes. I don't know about you but HG is gunning for them while maintaining our quality. If were talking about HG and BH I'd say it's hard for either one of us to be winning the race when were both still on the sidelines stretching.

BTW Basketball isn't our game. If you're up for a game of paintball or some iron man in beer pong let me know.

-Brent

To be honest... I am branching out a lot more than shared hosting. I talked some about building our own data centers and doing our own fiber networks across the nation and soon international networks. Doing the same thing over and over isn't as appealing to me. I need to work on new things.

Kernel work is where I have spent most of my time the last two years. I honestly believe the stuff we have accomplished in the kernel is worth more than all of Bluehost. I just have to get out there and sell it, but instead have been hording it for our own use. It is applicable in every single market from phones to the largest server farms.

You better hope we don't do reseller hosting though! Because if we did, watch out. With our CPU and I/O and Memory controller we could do some amazing things in the reseller market that no one else could compete with.

Really, you should have have been willing to try SimpleScripts, and our CPU/IO stuff, and our custom backup system. All of which is the best of their kind. SimpleScripts is the best installer for Cpanel by a mile, but you wouldn't use it just because it was made by me. Our CPU and IO stuff would solve instantly 95% of your server and mysql issues, and our backup solution is literally 10x faster than R1soft and like 30X faster than cpbackup in Cpanel. In addition, it takes about half of the space of either r1soft or cpbackup, and its a drop replacement for cpanel meaning that you can still use CPanel's restore function.

When it comes right down to it though there is only 1 statistic that matters - Profit. I don't know what your margins are, but I would be VERY surprised to if you were anywhere near 45%. Certainly not on your higher end ticket items such as dedicated servers etc which are the primary driver of your revenue.

Regardless, you are doing very very well, and believe it or not I'm glad you are doing well. You worked hard and were smart about how you did it - you earned it. Most people blow it when they start to grow larger, but you've kept a pretty level head on the whole time. Good luck.

PS - Sorry, no beer pong for me. I don't drink. You are ON for paintball though!!! We will crush you guys!! Let me know when you want to do it. Come to Utah (Better for paintball). If we lose Ill pay for your hotel and airfare for your team!

Matt Heaton / President Bluehost.com

Hey , guys can i come and play paintball with you guys?

But in case you tap out - you gonna pay for hotel and airfare for the both Oxley and Heaton teams)))

It's just incredibly fun to watch two founders of the web host (thrash) talking to each other openly. James, thanks for the wonderful post that got the talking started! :)

Yup, I agree. I think it's kind of childish. I remember when I was young and talking with my friends about who's got a bigger gun. In my opinion it doesn't matter who's got more domain hosted or who's got more income. For customer like me it's the quality of service you give is the more important than the quantity.
I've been a bluehost customer for years, but yesterday a small script has gone out of control and made hundreds (that's the support told me, I don't know if it's true or not, how could I know?) oh, the tos department told me thousands processes, do you know what they did? Instead of notify me or kill all the processes they just suspended my account and banned me for good. They have 3 strike policy. That gives me a lot of nightmares, fortunately they aren't the only hosting provider.
From my experience talking with bluehost support is very irritating, they assume it's all my fault, yes maybe it's all my fault but I'm a very sincere person, if you told me what I've done wrong I'll fixed it right away, they don't value the customer. It's better to keep a loyal customer than losing one, you'll never know what they can do for you.
After talking woth the hostgator support I decided to move all my website to hostgator I hope I made a good decision.

Hi Daniel,

Chances are it something on your end making it your fault. This doesn't mean the hosting company shouldn't at least give it a go at it to solve the problem for you.

If you run into this issue with us please email me at brent@hostgator.com and I'll have one of my best take a look at it for you. He should be able to tell you what's the root of the issue and at the very least recommend the best course of action.

You're right Brent, I never checked how many processes does my site have. But the script that gone out of control was mchat.php in the phpbb plugin, I took that script and install them in the phpbb addon plugin because most people who use it in phpbb recommended that script. I never knew that the script would behave like that. I'm very sure that every hosting company has a phpbb in more than one site and I believe they have some experience in handling a script like that. Actually they can choose to help me to fix the problem instead of just banned me.

I already move all my website to your hosting, and disabled the mchat option to make sure it doesn't make any trouble. I learn a lot from the last mistake and now I'm constantly checking the process monitor to make sure it only used as few processes as possible. After I had a few chat with your support, I believe your staff are very capable to help me in solving any kind of situation, there's no need to bother you with a very small problem. I would like to salute you for having great people who work very hard to give the best support for your customers and thanks for giving me a very comfortable place to host my website.

Its just unbeliveable that two founders are mouth fighting here...

Kernel work is where I have spent most of my time the last two years. I honestly believe the stuff we have accomplished in the kernel is worth more than all of Bluehost.

I and my partners are hosting like 1200 domains with hostgator. It takes 10 shared hosting accounts. I can say I am satisfied.

Blue host got that throttling thingy. That's good.

However, overall hostgator is more generous in giving resources. My site get throttles a lot in bluehost. It's kind of nice not getting banned quickly though.

In bluehost we got to change the nameserver to ns1.bluehost.com

So what about if we want to have several bluehost.com account and want to move domains from one account to another?

In hostgator there is no need to delete the old accounts. Just set up the stuff on the new and change the nameserver. In bluehost, I am still figuring out how to do all these from my end.

Bluehost is also a good host. I wonder why they do not allow adult though, which is a big let down.

I have a theory Matt Heaton is Mormon. It explains BlueHost's base of operations (Provo, Utah), their policy against adult content and the fact that he said he doesn't drink. ;) Besides, UNLIMITED is a pointless offering since BlueHost/HostMonter throttles the CPU/RAM if you use too much. HostGator actually delivers on what they advertise. Amazing concept.

Dude, I am shocked that you mention that Matt Heaton is Mormon. If you don't see how inappropriate that comment is switch Mormon for gay, black, disabled, female or even Catholic.

What does his religion have to do with his hosting expertise and abilities? Even if you find BlueHost inferior to HostGator, his religious beliefs or drinking choices are not reason to select (or not) his services.

If your hobby as a business analyst includes making references to people's religion and calling out their rational and respectable choices not to drink or host porn, then it makes your otherwise intelligent arguments less credible.

And by the way, I drink (plenty), have seen enough adult sites, and am not Mormon. I just found this statement highly irrelevant, and on the offensive side. It mars your otherwise useful comparisons.

Actually, the policy against adult content is more because of the base of operations. In Utah, it's illegal to host pornographic material. Whether or not that would be different if Matt were anywhere else, who knows...

Well anonymous. that is why the Blue host is going high with an increase of 30%+, and note the author's point "most of their new customers come from word of mouth of their existing customers", so that is the main reason.

Some points are also that he don't drink and i hope he do lots of good things...

I believe it depends on the many factors on who is bigger between bluehost and hostmonster. We can't really tell in term of the numbers of subscribers, some will boast on the size of bandwidth that you provide for your clients. One may have 100k clients but are small subscribers than 50k clients but requires triple the size of bandwidth.

I have around 20 sites on BH, mostly as a developer who simply hosts the same sites I build - they are all very small and simple. Clean this way.

I started looking into Reselling and HG came up as the top dog, but I think I will stay with BH simply because of how I cam treated. Whenever I do speak with support, they always mention that they appreciate that I have been with them for a long time. They also ALWAYS solve my issue (which averages 1 per 9-10 months, over the last 5 years).

I wanted to see how the competition was, so I signed up with SiteGround for cheap - not impressed: BH is the best.

Cannot speak to HG but heard they are good also; I think it is great that these 2 CEOs are on here back-and-forthing it. Cool stuff.

A few months ago bluehost sold to enduranceinternational.com for what's rumored to be around $150m. EIG owns over 24 brands including the following....

1) FatCow
2) POWWEB
3) iPowerWeb
4) IPOWER
5) dot5hosting
6) justhost
7) hostclear
8) ixwebhosting
9) startlogic
10) easycgi
11) serverbeach
12) hostmonster
13) virtualave
14) bluehost
15) choopa
16) 3ix

Hostgator is larger then bluehost / hostmonster however EIG is at least 2-3x hostgator's size. Bluehost is still a great company but will never be the same without Matt at the helm.


Back To Top